Social Media, Made Simple : Download

Understanding social media marketing will have numerous benefits, that will be relevant a multitude of aspects of business in the twenty-first century.

Some of the valuable information that you will learn from this eBook include:

• What social media marketing actually is
• The key elements of social media marketing
• Why you need to develop a strategy
• Examples of goals that you can set
• The importance of setting realistic goals
• Conducting appropriate research into your industry and competition
• Why you should define your target audience
• How to choose the right social media platforms
• Why it can be better to pick fewer platforms
• Why it is imperative to develop a brand
• The visual aesthetics to your social media profiles
• Acknowledging the difference between advertising and marketing
• The pros and cons of different social media platforms
• The importance of analytics
• Why engagement is key
• The important of having quality followers
• Using inbuilt insight tools
• How to start to use third party analytics
• Growing your reach
• Content creation tips
• Creating a content calendar
• Knowing when to post your content
• Regular and frequent content
• Collaboration opportunities
• Paid and sponsored content
• The best way to reply to your comments
• Knowing when to update your strategy
• Re-evaluating your goals